088Choice Franchise Advisors was founded in 2012 by Sidney H. Lee after Sid transitioned from a very successful career in Strategic Business Development and Licensed Stores with Starbucks Coffee Company and Seattle’s Best Coffee. After graduating from Salisbury University in Maryland, Sid began his career in Hospitality and F&B Management and worked in distribution, purchasing and procurement, as a GM and Director of F&B at a major hotel and conference Center.  He went on to own and operate a successful 250 seat, full service restaurant on the commercial docks in Ocean City, MD.  After leaving the entrepreneurial world Sid cut his teeth in franchising at a very high level working first in franchise operational support and then moving to fractional franchise development in non-traditional sites and on to standard franchise development in traditional sites.

Sid’s greatest achievements included winning the prestigious “Starbucks Presidents Award” in 2003 for outstanding relationship management, account development and growth, but his most inspiring and treasured honor was earned in 2006 when he was presented the “Spirit of Starbucks” award for superior effort and success leading a team of business partners in a targeted effort to improve customer service and increase sales with Starbucks largest strategic partner.  Just this past November, Sid was awarded the bronze medal for “Broker of The Year” with the Franchise Brokers Association.


After leaving Starbucks/SBC Sid took on the position of Vice President of Development with Cheeseboy, Grilled Cheese to Go and accepted the challenging task of transitioning the entrepreneurial vision of founder Michael Inwald from small startup QSR into a regional franchise growth model.  The experience was influential in Sid’s final transition from celebrated employee to successful business owner himself.

Today Sid carries the title of “Certified Franchise Broker” and Choice Franchise Advisors fills a twofold niche in the franchising spectrum. One, of assisting new franchisee candidates in analyzing, validating and selecting from a personally tailored portfolio of franchise systems most suitable for their personality type, financial profile and lifestyle requirements. Secondly, Sid is excited to work with budding franchisors in consulting on how to transition from a single operator/proprietor model into a franchise growth and support model.

Sid now consults from his experience to a detailed process and leverages an impressive list of very capable and experienced franchise professionals in IT, accounting, franchise law, site selection and development as well as capital funding to assist clients from emerging idea through full execution of the plan.

Sid currently resides in Bristow, Virginia with his wife, Lisa, daughter, Ally and 2 Golden retrievers. Contact Sid at [email protected] or feel free to give him a call at 703-392-9085.

Bronze broker of the year2015

2015 Bronze Medal Winner FBA Broker of the Year